Aetna Innovation

As a member of the Multichannel Center of Excellence (MCOE), I was the Lead UX/UI Designer. Our team consisted of UX/UI designers, project managers, architects, and developers. We developed a vast array of projects including chatbots, native mobile applications, AI projects, games, and web applications. For the projects below, I and my team:

Led UX sessions to understand the business and user goals.
Held UX brainstorming sessions for design.
Tested designs with users employing User Testing.
Created wireframes.
Ensured that all designs were possible from an architecture and engineering standpoint.
Delivered designs and technical requirements to the customer.

Our Innovation Methodology

Intake & Prioritization (Speed + Value)
Rapidly assess incoming client requests, define scope, and size effort to deliver fast, reasonably priced solutions that can outcompete external vendors (time-to-value as a core constraint).
Form One Cross-Functional “One Team” Pod
Stand up a dedicated delivery team of PM + UX/UI + architects + developers (and BAs as needed) with shared ownership from discovery through launch.
Align on Business + User Goals
Run UX-led working sessions to capture business objectives, user needs, constraints, and success criteria.
Define Success Metrics (KPIs)
Translate goals into measurable KPIs (e.g., adoption, completion rate, time-on-task, reduction in support calls, engagement) and agree on what “done” means before design/build.
Design Thinking: Map the End-to-End Flow
Facilitate structured ideation to establish the overall experience flow, core features, and prioritization (MVP → enhancements).
Iterative UX/UI Design (With Engineering Embedded)
Produce wireframes and progressively refine to UI designs in short cycles, with developers and architects engaged continuously to ensure feasibility.
Validate With Users
Test prototypes with users (e.g., UserTesting) to confirm usability, comprehension, and task success; feed learnings into the next sprint.
Build in Agile Sprints
Implement iteratively with frequent demos, backlog refinement, and continuous collaboration (design + dev moving together, not in handoffs).
Delivery: Package Designs + Technical Requirements
Deliver final UX/UI specs and technical requirements to the customer/stakeholders for implementation and rollout readiness.
Launch, Measure, Improve
Monitor KPIs post-launch, capture feedback, and iterate to improve outcomes and maintain competitive speed.

Medicare Broker Sites

Goal: Create a responsive web tool for Medicare brokers.
Description: The MCOE designed and developed several tools for Medicare brokers, ranging from a broker resource site to individual broker pages. The MCOE created an automated system that allowed brokers to quickly and easily maintain their own broker page. I was responsible for gathering requirements, wireframing, and design.
Channel: Web/mobile app
My role: UI design
Application: Sketch, Adobe Photoshop

Aetna Health Dashboards

Goal: Create customized responsive web applications for provider groups.
Description: Several teams asked the MCOE to create health dashboards for their provider groups. These entailed bringing together features relevant to a particular group and creating a mobile application. To the right is one created for the City of Houston employees.
Channel: Web/mobile app
My role: UX and UI design
Application: Sketch, Axure, Adobe Photoshop

Aetna Medicare Sales Promotional Video

Goal: Create a short animated video to place on broker sites to promote selling Aetna Medicare broker products.
Description: The Medicare team requested a promotional animated infographic for Medicare sales. It was created using Hype and Adobe Premier.
Channel: Web (note this version does not have the audio included.
My role: Story boards, graphics, and animation.
Application: Adobe Photoshop, Adobe Premier

Aetna Navigator

Goal: Aetna's primary web portal for members.
Description: I was a UX designer working with a large team of Navigator business analysts and subject matter experts for the redesign of Aetna Navigator, the primary member portal.
Channel: Web/mobile app
My role: UX and UI design
Application: Figma, Adobe Photoshop

Coventry Provider Sites

Goal: Create sites connected to a content management system for individual Coventry and Aetna providers.
Description: These 2-4 page sites were designed for our providers to maintain their information and interact with their patients.
Channel: Responsive website
My role: UX and UI designer
Application: Sketch, Adobe Photoshop

Aetna Employee Staffing

Goal: Create a web application that would aid in onboarding new employees.
Description: The MCOE designed an application that would track all Aetna employees, and plug them into a process that would notify them on where they were in the process and their required tasks.
Channel: Web/mobile app
My role: UI design
Application: Sketch, Adobe Photoshop

Aetna "Wipe Out"

Goal: Create a game for the Wellness team for our customers to help relieve stress.
Description: Aetna Wipe Out was a game played on a phone to help users reduce stress. Users assign a stressor to an emoji, and then trap it in a bottle and flip it away into the ocean. The game was created by MCOE developers using Unity.
Channel: Web/mobile app
My role: Game designer & graphic design
Application: Adobe Photoshop

Health America

Goal: Design a complete e-commerce for Health America Health Insurance.
Description: The MCOE created a complete 10 screen web site for Health America, an Aetna company to promote their health insurance products.
Channel: Responsive website
My role: UX and UI designer
Application: Sketch, Adobe Photoshop